Our Work | Case Study

Game Magazine with Game Retail Ltd

We worked with GAME to pitch, plan, and launch Britain’s biggest gaming magazine.

Goal

Improve sentiment around the GAME brand and further solidify their status as the UK’s number one games retailer.

Execution

We launched a quarterly print magazine – distributed through GAME’s retail stores – that celebrates all things gaming.

Results

We created the UK's biggest gaming print magazine, printing over 120,000 copies each quarter, and 1.2 million copies for Christmas 2018, which was distributed in The Times and The Guardian newspapers.

The GAME Magazine formed a new pillar of GAME’s community-building strategy, giving added value to customers who visited stores. We utilised our unique position in the games industry to create a magazine brand that rivals on-the-shelf titles with exclusive news, features, and interviews with the creators of the biggest and best games.

During the magazine’s run, we visited Rockstar Games to get a hands-on preview of Red Dead Redemption 2, chatted with CD Projekt Red about Cyberpunk 2077, got exclusive scoops on Watch Dogs Legion, and much, much, more.

IN THE YEARS WE’VE WORKED WITH PROJECT N, THEY’VE EXCEEDED ALL TARGETS AND EXPECTATIONS.

Siobhan King HEAD OF CUSTOMER & CULTURAL MARKETING AT GAME RETAIL

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