This campaign was a significant undertaking for our video team. We shot the live-action trailer on location at a historic landmark with a full production crew, working with make-up artists we’d recruited and actors we’d cast for the shoot.
Once the trailer was shot, our video team handled everything from sound mixing and colour grading through to the implementation of motion graphics and visual effects. The outcome of all this work was that the Theros: Beyond Death campaign delivered above and beyond expectations, generating a huge amount of interest in the new set.
As our first live-action scripted video we produced in-house, we were thrilled with the reception to the Theros: Beyond Death video. It brought in over 190K views on PCGamesN’s YouTube channel alone, and many more across Facebook and our ads network.
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