As Turtle Beach’s social media partner, we were tasked with filming interview and player content to be released during the FUT Champions Cup livestream. The goal was to drive engagement around the brand and keep audiences engaged throughout the three-day event, but we also made time to assist with their marketing campaign for the Recon 70 headset.
The video content we produced was published on social media and YouTube, and the high levels of engagement on these platforms enabled us to discover users with interest and intent around Turtle Beach products. Meanwhile, the tournament livestream hosted in our BFA ad units targeted Network N contextual sites including Futwiz, and delivered a 0.87 percent click-through rate.
The campaign’s success was invaluable to Turtle Beach, who then used this data to create a new advertising campaign for their latest headset.
