Our Work | Case Study

Turtle Beach: FUT Champions Cup

For FIFA 19, Turtle Beach were key sponsors of the FIFA Ultimate Team Champions Cup which was livestreamed on YouTube.

Goal

Find fans of the FIFA games series to serve as targets for the Turtle Beach Recon 70 advertising campaign.

Execution

We attended the FUT Championships in London with Turtle Beach and filmed video coverage of the event to post live on social media during the livestream.

Results

Our YouTube content had an outstanding 80 percent completion rate, and Twitter video polls had 50 percent engagement rates.

As Turtle Beach’s social media partner, we were tasked with filming interview and player content to be released during the FUT Champions Cup livestream. The goal was to drive engagement around the brand and keep audiences engaged throughout the three-day event, but we also made time to assist with their marketing campaign for the Recon 70 headset.

The video content we produced was published on social media and YouTube, and the high levels of engagement on these platforms enabled us to discover users with interest and intent around Turtle Beach products. Meanwhile, the tournament livestream hosted in our BFA ad units targeted Network N contextual sites including Futwiz, and delivered a 0.87 percent click-through rate.

The campaign’s success was invaluable to Turtle Beach, who then used this data to create a new advertising campaign for their latest headset.

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