We headed to the Gfinity Studios tournament set in London for the FUT Champions Cup and seized the opportunity to capture the atmosphere for a Turtle Beach Recon 70 promotional video. Between takes, we worked with the on-site casters to get authentic footage that felt connected to the tournament action.
We then made use of our parent company’s DMP audience data to retarget audiences who’d shown interest in Turtle Beach products from other recent campaigns, and utilised our relationship with GAME Retail Ltd to drive traffic to their store.
The results proved the effectiveness of this kind of tailored, regional approach. On Facebook, link click-through rates were almost as much as three times high.