Industry Round-up: Breaking Down December’s Top Headlines

Time to take down the tinsel and put the decorations back in the loft - and let us start your 2022 with the latest video game marketing news.

Just like that 2021 is over and we are now at the start of a new month and year meaning that it’s time to give you the latest video game marketing headlines from December! This month we’ve got news on – Playstation, Pinterest, and Spotify, whilst we also recap on last Months Game Awards.

PlayStation Partners With Family Video Game Database

PlayStation has partnered with the Family Video Game Database to help non-playing parents and guardians understand and navigate their families and children’s PlayStation gaming experience. The Family Video Game Database is a jargon-free and easy-to-understand website that includes information for parents on official age ratings, costs, durations, number of players, and accessibility features.

The Family Video Game Database is a long-running project from Andy Robertson, and the partnership will allow him to expand the site with new features to help people navigate the site and find information about the biggest games even faster.

Pinterest for business predicts the future 

Due to the success and accuracy of their 2021 predictions – with 8 out of the 10 coming true – Pinterest have released another year of ‘Pinterest predictions‘ to help individuals and businesses plan for the future and stay on-trend

The list anticipates a variety of trends across a variety of categories from Home and Beauty to Pets, with predicted trends like the rise of “Barkitecture” (homes being designed with pets at the forefront) and “Pearlcore” (pearls everywhere) in fashion. To see the full list of predictions for yourself click here.

Eighth Game Awards breaks records

With games like Metroid Dread, Deathloop, Resident Evil Village, and It Takes Two, alongside celebrity guests like Keanu Reeves and Jim Carrey (to name just a couple), it comes as no surprise that this year’s Game Awards was such a massive success.

The event is the eighth in its history, and beat last year’s record, getting a total of 85 million global live streams. It dominated the conversation on Twitter, with 1.6 million tweets being made about the show, securing the #1 trending spot worldwide for the eighth time in a row. And it saw over 3.35 million unique viewers on Twitch. The message is clear – if you want to get a game in front of as many people as possible, The Game Awards is the place to be.

Spotify debuts another tool for podcast listeners

Spotify continued their year-long podcast push by introducing yet another feature. Like other platforms, Spotify listeners will now be able to submit a score of 1-5 stars on their podcasts. The new scoring metric (similar to Apple Podcasts) will help Spotify creators’ see how listeners are finding their content and allow listeners to get a better sense of what they are about to listen to.

Are you looking for support with marketing your video game, want to make big moves in 2022, and need help in this ever-changing world of video game marketing? Click here and let’s start chatting to see how Project N can help you!