Industry Round-up: Breaking Down September’s Top Headlines

As we approach a chaotic peak trading season, marketing and gaming news refuses to slow down. Here are our top headlines from September.

The nights are drawing in, temperatures are dropping, and this writer is tapping away through that all-too-familiar haze of the common cold. Yes, Autumn is truly upon us. As we approach peak trading season, firms across the board are readying themselves for what could be another chaotic Christmas season.

In the games industry, there’s been no shortage of big headlines – albeit not ones you might have predicted. Chris Pratt’s casting as Super Mario was a particularly surprising pull, but news of the return of Bayonetta was welcomed by all. On the marketing side, several firms are preparing for the Christmas rush with new initiatives and updates. Read on for our picks of the latest industry news stories.

Facebook moves into fantasy gaming

The world’s biggest social network is continuing to branch out in gaming – this time taking aim at the fantasy sports market. Facebook Fantasy Games has launched in the US and Canada, adding simplified versions of traditional fantasy sports games, as well as games that allow users to make predictions on popular reality TV shows like Survivor or The Bachelorette. The firm hopes that these new additions will increase user engagement, and they will therefore be placing a strong focus on the social element of these games, allowing users to participate in private groups, form teams, and climb up leaderboards among their friends. 

TikTok publishes 2021 Holiday Marketing Guide

If you want marketers to advertise on your app, it never hurts to give them a helping hand. That’s why the hottest up-and-coming app on the market, TikTok, has released a custom 2021 Holiday Marketing Guide, to help brands get started on the app in time for the festive season. You can head to TikTok’s microsite to see the full guide, which also includes some very interesting stats about customers’ engagement with the app. It’s particularly noteworthy that 77% of TikTok users have bought something they have seen on the app. The infographic also reveals that 39% of TikTok users said they have discovered a product on the app, while 47% said TikTok will inspire a gift idea this year.

ISBA launches influencer Code of Conduct

The Incorporated Society of British Advertisers has published a new code of conduct for influencer marketing, aimed at raising the standard of marketing and improving relationships with influencers and the rest of the industry. The 40-point guide covers topics including due diligence when selecting creators, providing adequate protection from online abuse, timely payment, and more. While extremely effective, influencer marketing has had its fair share of controversies over the years, so these new guidelines will no doubt help to cultivate user trust in the practice.

PlayStation continues move into TV

Last up is the not entirely unexpected news that PlayStation is continuing to expand its multimedia efforts by branching out into TV production. Sony has now enlisted Anthony Mackie (best known as Marvel’s The Falcon), to star in a television adaptation of popular gaming property Twisted Metal. This is part of a big cross-cultural push from the firm, which has also outsourced the production of a The Last of Us show to HBO and is producing Uncharted and Ghost of Tsushima films in the near future.