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Video games marketing agency

CCG LAB: DC Dual Force Launch Campaign

Flying in to lend a hand!

In July 2022, Project N started work on one of its most exciting projects to date – the first digital card game for the DC Comics Universe. Published by YUKES (WWE series) and developed by new studio CCG Lab, DC Dual Force brings together iconic heroes and villains from over a century of comic lore in epic team-based battles.

Our aim was to launch DC Dual Force with a bang. From the earliest stages of this game's marketing cycle, Project N has supported DC Dual Force in building hype and awareness. We've worked across a range of outputs, starting with creating strong brand guidelines, which required working with the client to develop the tone of voice, visual guidelines, and a mission statement.

From here, we devised a social strategy that would determine how we supported the game's launch across various platforms. Following the launch of the official DC Dual Force accounts on social media platforms Twitter and Facebook, we set to work creating video content, including how-to-play videos, and the ongoing Meet the Leader series – bite-sized videos each focused around a major playable hero in the game.

“Project N are a bunch of friendly, capable folks who “get it.” In a world of remote-first work, it’s basically like having an extension of your team at the ready.”
Matt Poujade - CCG Lab

The largest undertaking of this project was creating the official DC Dual Force website. We created a shiny new website complete with beautiful branding, FAQs, a community page, and a full card database allowing fans to browse the collection of heroes and villains they can find in the game.

Through our content, we drove over 100,000 sign-ups for the DC Dual Force beta, which went live on July 8. The closed beta was a resounding success, with both DC comics fans and digital card game players embracing the game's rewarding gameplay and stunning visual flair. On July 14, the game moved into open beta, throwing open the gates for any fans that wish to get involved.

Additionally, we set up the official Discord server for DC Dual Force, creating a place for fans to gather, play together, and talk all things DC. We're continuing to support DC Dual Force in the run-up to the full game's launch with video content, including animatics produced by our in-house video team, and plenty more everyday content drops.

“Project N delivers world-class creative with great flexibility and responsiveness at an affordable price. They are my go-to marketing agency, delivering what my games need, when they need it.”
R.E Dalrymple - Chief Marketing Officer, Little Orbit / CCG Labs

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